Our story
At CATALO we make every formula with care.
we make every formula with care.…so we can be proud to give each one to our own family.
It started with a father’s habit.
Every morning, Calvin Chan watched his father take his soy lecithin and fish oil. Small habits, kept for years.
In 1999, after university in America, Calvin started CATALO with one rule: nothing artificial.
CATALO stands for natural. That is our core value.
Calvin ChanFounder
Always American made, from the first bottle.
We want to know exactly what goes into everything we make.
So CATALO is made in cGMP facilities registered with the FDA, and checked by our own quality team.
What goes in comes from nature:
- Vitamin C from acerola cherries
- Calcium from Icelandic red algae
- Lutein from marigold flowers
And from the start, these American-made formulas crossed the Pacific to families in Hong Kong. There, our name even came with an extra word in front: America’s.
A family at one of our shops, from our 2011 TV film (restored).
Families could tell the difference.
In 2003 we opened our first shop, in Hung Hom, Hong Kong. It’s still open today.
They chose CATALO like any family would: for the quality.
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2004
Hero product launch
Our Children’s Eye Health series launches, the start of an eye care range that is still among our best sellers.
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2008
Retail expansion
Hong Kong’s big pharmacy and department-store chains start carrying CATALO.
Photos from our 2011 TV film
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2014
Online stores open
Families far from our shops can now find us online too.
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2015
Star endorsement
One of Hong Kong’s best-loved actresses becomes our ambassador, and a loyal customer to this day.
Stills from our 2015 TV campaign
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2016
No. 1
Hong Kong’s favorite
Our children’s series becomes the No. 1 seller in Hong Kong.
From our children’s series TV ad, 2017
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2020
80+
Regional growth
More than 80 shops and counters across Hong Kong and Macau.
Now our formulas are back where they started, in the USA.
In 2022 we opened our own 50,000-square-foot facility in Torrance, California, where CATALO is made and checked today.
The meaning of CATALO? It all begins with care.
- Your family’s health, treated like our own.
- Only the best of nature.
- For every stage of family life.
